Williams Baptist Announces NIL Partnership With Influxer

WALNUT RIDGE, Ark. (11/14/24) – The Williams Baptist University Athletic Department announced on Thursday morning that it will be partnerting with Influxer to create opportunities for its student-athletes to monetize their name, image, and likeness (NIL) by allowing fans to purchase custom merchandise.

Influxer is an officially licensed vendor that is working to create exclusive merchandise for fans to support student-athletes directly.  Influxer has partnered with over 400 schools to create NIL opportunities for student-athletes.

"We are very excited to be partnering with Influxer," said WBU Athletic Director Mitch Mathis.  "NIL gives our student-athletes the opportunity to promote themselves and WBU, and I think Influxer gives us the best opportunity to do both."

Influxer VP Keth Miller stated, "The NIL landscape is constantly evolving and working with Mitch Mathis has been an amazing opportunity to see the vision they have for Williams Baptist providing great options through Influxer for their student-athletes.  They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life."

Every student-athlete at Williams Baptist will have the opportunity to create their own page to showcase their personalized merchandise that can be purchased through Influxer.

The official WBU NIL Marketplace is now open to the public and can be found at WBUEagles.com/NIL.